Text-based messages are convenient to create. You produce social media posts and blog articles. At times you prefer to share an image or graphic-only content. Or, you may combine text and images to make the message more effective. However, all this involves only reading efforts.
We have ears as well to receive and comprehend a message. That is why there are podcasts – content in audio form. People who do not prefer to read turn to listening podcasts of their choice.
Motion is another communication element that adds energy and interest to static text and graphics based content. It is only in video form where all great communication elements act together and produce a stunning effect on audience.
- Images or Graphics
- Color (as used in images, graphics, infographics)
- Human Voice (as in Podcasts), background music, Sound Effects
People love to watch explainer videos because here they find a message decorated with motion and music. Even 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.