Explainer Videos Tell Your Story Effectively

Text-based content like blog and social media posts are everywhere online. At times you share an image or graphic-only content or may combine text and images to make the message more effective. For long such traditional content has served your purpose well but the world has moved on.

Now you have something more engaging to convey your message – animated explainer videos and presentations. What makes them so unique?

1. Text
2. Graphics or Images
3. Colors (as in images and graphics)
4. Background music, voice-over, sound effects
5. Motion

Same traditional communication elements when act together give birth to a rich media that helps activate pleasure circuits of brain. Motion and music add drama bringing your message to life.

That is why we can not avoid a video received on our WhatsApp or in social media news feed. Even 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.

No rules which content to turn into a video, however, some worldwide trends here suggest how people use animated videos to meet their marketing goals.

1. Products or Services: Solopreneurs and businesses offering products or services use video advertisements to reach their customers

2. Educational Purpose: Trainers, coaches and institutes relying more and more on micro video content to get their message across.

3. Public Service Message: NGOs, charities and activist groups turn to short animated videos when they plan to inform and educate their communities.

4. Data Stories: Companies preferring to tell their story through data make use of infographic videos that make the message digestible and entertaining for viewers.

5. Internal Communication: HR departments are finding it convenient to opt for video content for training and on-boarding occasions.