Text-based content like blog and social media posts are everywhere online. At times you share an image or graphic-only content or may combine text and images to make the message more effective. For long such traditional content has served your purpose well but the world has moved on.
Now you have something more engaging to convey your message – animated explainer videos and presentations. What makes them so unique?
- Graphics or Images
- Colors (as in images and graphics)
- Background music, voice-over, sound effects
Same traditional communication elements when act together give birth to a rich media that helps activate pleasure circuits of brain. Motion and music add drama bringing your message to life.
That is why we can not avoid a video received on our WhatsApp or in social media news feed. Even 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.